Billboard displays using motion have been determined to
be the most effective advertising in both product sales and consumer awareness
In the out-of-home advertising industry, scrolling billboard displays are the most
effective form available, boosting product and name recognition fifteen time greater than anything else available!
Our study measured consumer awareness and sales between static billboards,billboards
utilizing scrolling motion and lighting, and no billboards. 43% of the respondents recalled
the static billboards.
However, 94% of the respondents recalled the scrolling lit billboards, but in addition,
80% recalled the specific advertisement. Of ever greater importance, static billboards resulted in an
increase of sales of 54%, but lit scrolling billboards resulted in an increase of sales of 107%!
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